Our background sits at an unusual intersection — we've built and scaled SaaS companies, and we've built media and content properties from the ground up. Most firms know one world or the other. We know both, and we've combined them into a experiential and content centric growth approach that's more systematic, more creative, and more measurable than what traditional agencies deliver.

Based in New York, Willowcrest was founded by Gabriel Nipote. Part founder, part operator, part comedian.

Gabriel exited his previous company, Halla, in 2025. He's now merged his passions for business and entertainment to help companies go-to-market, grow faster, and have more fun.