Helping Founders Adapt

Willowcrest offers advisory, capital, and helps founders identify growth opportunities so they can adapt faster.

What we do

Advising. Investing. Consulting. By founders; for founders.

We know that the success of a company rests on the shoulders of the founders. As exited founders ourselves, we help identify traps, opportunities, and ways to iterate.

Willowcrest accelerates the learning process, pushing companies to scale and profitability as fast as possible.

  • We partner with founders to help them make better decisions, access people who can make a difference in their business, and set up operational processes to scale and flourish. Includes weekly 1:1 calls.

  • We invest in determined, adaptable founders. We target companies at the pre-seed stage, but work with companies at all stages. We like to focus on media, food & ag, healthcare tech, and politics.

  • Project based help for founders. We can aid in fundraising, creative strategy & content, go-to-market & PR, and sales opportunities. These short term engagements are determined on a case by case basis.

Book a call

We’re always happy to chat with founders working on interesting problems.

If you think we can help, let’s talk.

Why Willowcrest?

Willows are known for adaptability and finding fertile ground. As Darwin said, “It’s not the strongest species that survives, nor the most intelligent, but the one most adaptable to change.”

Adaptation is key, but it only comes as a response to a stimulus. For founders, this is often when facing a challenge or problem.

Willowcrest creates stimulus for companies by pulling from our own entrepreneurship and operational experience. We identify opportunities for founders to solve against before they become problems.

This accelerates the growth process, helping companies outperform competition and hit scale and profitability faster.

Contact us

Interested in working together?

Let us know what you’re working on and why you think we can help.